We enable entrepreneurs to do the best
work of their lives.


We give our founders the respect they deserve, a true form of partnership, and the trust to go out and change the world.

There is nothing more exciting than helping incredible people build enduring enterprises.

People make all the difference, and who we back is our primary investment criterion. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be great people ourselves – the type you want as your partners for the long term.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Types of Investments

  • SEED

Industry and Company Focus

  • SAAS

Average investment: $250k*-$2.5m*

What you look like

Strong, well rounded and self aware team uniquely positioned to solve the problem you are going after

Relentlessly focused on finding product market fit

Operating in a large and growing market

Capital efficient business model

What you get from us

We get it, building a business is hard. With us you get a dedicated partner you can trust, no matter what. And when you need it, we’re a counselor without a co-pay.

We help you go from Seed to Series A by investing in your seed round, introducing you to our network of CEO’s and advisors, improve your metrics, focus your strategy and, when the time is right, introduce you to some of the best investors around for your next round of funding.

 They stand by you. When things are screwed up they'll tell you. They don't play games. You know they'll stick by you.
No question you feel like they're on your side of the table, and that's a big deal.  

Andy Dunn - Founder of Bonobos, a former Peterson portfolio company

Once we invest, you are part of the community.

Our CEO’s value their direct line of communication to us and each other. Being a CEO can be a lonely endeavor, which is why we hold quarterly CEO and regular CXO events. These meetups to help you and your team learn best practices and engage with a peer group that is wrestling with or has experienced the same problems you are facing. You are not alone in your journey.