Calling all go-getters and creative thinkers.

At Peterson Partners, we understand the challenges and pressures startup entrepreneurs face, and we offer seed funding options to ease the struggles that accompany rapid growth. Our seed investments range from $100k to $500k. Additionally, we reserve significant capital to support growth along the way.

Building a business is hard – we get it.

Over the last decade, we’ve helped exceptional entrepreneurs build over 200 businesses. We go all-in on Change Makers with more than just capital. We roll up our sleeves alongside you to solve problems, delight customers, and inspire growth. Join us and make change happen.




Our calling is to help business builders succeed.

There is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we serve as a trusted advisor in building brands, systems, and human capital.

People make all the difference, and who we back is our primary investment criterion. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be great people ourselves – the type you want as your partners for the long term.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. And the proof is in the pudding: Most of our investments come to us via referral and word of mouth. We have a hunch no other investment firm can say the same.

Types of Investments

  • Pre-seed
  • Seed

Industry & Company Focus

  • Digital Commerce
  • SaaS

Average investment: $250K-1M

Structure: minority or majority

(we’re flexible)

Fund 2: $33M

Other ways we invest


Peterson Ventures

*DISCLAIMER: The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable.

Not all acquisitions or IPOs are profitable; the positions can be acquired at a price that is greater or less than the price at which Peterson Ventures purchased its interest for client accounts. The information is being shown to reflect the firm’s ability to select investments and not to reflect any positive investment experience.